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Thoughts on emergent design practice, with an emphasis on service design, as well as other interesting stuff. If you have interesting stuff, please send it to me!

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Feb 03
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Brilliant Air Crash Experience!

Last night I went to Shunt with Steve, Davina and others. We actually went to see a great band play on the underground pirate ship, but that wasn’t the best bit - The best bit was the simulated air crash experience/scary zip line into a blinding light as part of a project called Airphoria, organised the talented chaps at Aerial. As they say on their website:

“…to acknowledge such incidents [air crashes] as being thrilling is considered taboo. Experiences and memories of thrill are displaced by the horrors of human tragedy. Thoughts of thrill are only reintroduced at a ‘respectful’ later date through sanitised stories of heroism. But what if the emotion of thrill prevailed, and the act of creation were nurtured beyond the moment of fusion? Airphoria explores one possible alternative.”

I screamed like a girl and lost my hat. Awesome.