Our ambitions for driving the field of service innovation are so high that I believe they will keep us inspired for the rest of our working lives.

In the 1920s a small group of people at the Bauhaus in Germany and in New York, put their aesthetic skill to use on industrial technology to make ordinary people’s lives better. I believe we are in a similar historic place with service design.

We need to put our skills to use on the digital technologies that define our lives and use them to create services that improve the lives of ordinary people.