More evidence that the marketeers are coming!

From an NYT article called The New Advertising Outlet: Your Life Stefan Olander gloabl director for brand connections at Nike says:

“We want to find a way to enhance the experience and services, rather than looking for a way to interrupt people from getting to where they want to go. How can we provide a service that the consumer goes, ‘Wow, you really made this easier for me’?”

Nike, of course are long past being a manufacturing company, and are seen largely as a marketing organisation. However it’s interesting to see a senior executive use the s-word. Now if only they could stop couching everything in the language of mar-comms agencies, and start talking a little more service design…