Thoughts on emergent design practice, with an emphasis on service design, as well as other interesting stuff. If you have interesting stuff, please send it to me!
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This really demonstrates the power of film, something we’re really getting into at the moment, and the (relative) ease with which smart people can put together big ideas using off the shelf kit. Hats off to them.
Intriguing teaser campaign for a new product/service/thing called modu…
No. Its a very different type of practice, that comes at the question from a sales point of view, not a users. Nonetheless, as this Ad-Age article points out in its piece on A-list agencies:
“At least half of the agencies we chose [for the A-list] have developed or are working on developing products of some kind - video games, in-flight e-mail tools, travel luggage - on behalf of a client.”
The article continues…
“There may be only a handful of working examples of agencies operating this way right now, but product creation as marketing solution is going to be more and more important in a consumer-controlled media world.”
So, clearly some user-centred thinking going on, but the prejudice in me wants to say that the Ad men are cynical sales people out to make a buck, not out to make our lives easier, right? It helps me sleep anyway…
Geoff Vuleta, CEO Fahrenheit 212
Research presentation (pdf) from Robert J. Glushko & Christo Sims of Berkeley.
“Because services are often less tangible or more abstract than products, service descriptions are more amenable to conceptual manipulation. This suggests that design patterns or models for services could be exploited systematically to invent new or improved services”
They go on…
“Rather than focus on categories for service classification, it is more useful to emphasize dimensions or facets of service design that define abstract characteristics of service… Instead of trying to fit services into categories, these design dimensions can serve as facets that enable more nuanced comparisons between services”
Lots of interesting (but awful to look at) daigrams too.
Our wedding website is ready! Now we just have to send out the invites…
“If I start orating about co-production, empowerment, service-delivery-blueprints, costumer-journeys, touch-points, service-ecology and so on, my clients generally start to get nervous. “What the hell is he talking about? I thought we were working on a marketing plan?”
